Life is choices…a phrase we have all heard more than once. In our case, getting into the wine business occurred after several other choices became less interesting as we entered our 40’s. We resided in New Jersey where wine was a pleasure but not a vocation. It was when we committed to marriage that we also knew we were ready to invest in our other love, wine, and, thus our journey began.
Like Lewis and Clark, we packed up our few worldly possessions, most importantly our Labrador Retriever and German Short Haired Pointer, and headed west. Our journey took us to Napa Valley, where Charles began pursuing his degree in Viticulture and Enology while also working for several great winemakers, and I worked my way into the sales and marketing aspect of the wine business.
In 2008 our new career choices gave us the confidence to develop our own brand, Charthia Cellars, and produce our first Cabernet Sauvignon. We were truly a “Mom and Pop” operation as we did that bottling in our garage. Just as blending is an integral segment of wine making, it also played a part in our brand name as Charles and Cynthia became Charthia. As the song title goes…”Memories Are Made of This.”
We feature the butterflies on our label as they are a universal symbol of metamorphasis, beauty, cycles and the powerful force of nature - all things that we see each season in the vineyard. Many cultural myths from the Greeks to the early Christians honored the butterfly as a symbol of transformation because of its impressive process of metamorphosis. Observing the dramatic change this little insect endures in its short life is much like giving oneself over to the forces of nature and praying for a good outcome each harvest. This faith is the deepest symbolic lesson of the butterfly: An unwavering acceptance of each year's cycle and make the best of each year focus us to keep our faith as we undergo transitions in our lives.
Charthia Cellars has changed, too. Since our inception we have morphed into a very special boutique brand winery that currently focuses on Cabernet Sauvignon and Pinot Noir. In the near future our varietal line will expand as we begin to release new vintages along with additional varietals. However, even as we expand our brand, our grapes will continue to be handpicked to insure optimum quality. Our personal, hands-on approach to winemaking and integration with our customers add to the pride we take in our total commitment to Charthia’s recognition and acceptance in the industry. We believe each wine lover or novice deserves a unique and personal experience when tasting our wines and then enjoying them with friends and family.
In 2005 we had a vision of where we hoped to eventually be…today we know that dreams really can come true.
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